Social Media at the Work Place: Productive or Counter-Productive?

The rise of social media tools has many companies concerned about productivity in the workplace. Some companies have put a ban on social media sites and others that apply some form of limitation when browsing the Internet. Oddly enough, studies have shown that people that browse the Internet a reasonable amount of time during work are more productive than those who don’t. According to Dr. Brent Coker from the University of Melbourne, “People who do surf the Internet for fun at work -- within a reasonable limit of less than 20 percent of their total time in the office -- are more productive by about 9 percent than those who don't”. Though many employers believe that social media sites and access to personal e-mail take away from business productivity, one of the main reasons for the increase in productivity is because employees are able to reset and refresh their minds. This mental break increases their ability to concentrate and productivity.

It can also be said that companies that allow access to social media marketing sites, such as LinkedIn, Twitter, andFacebook, use it to their advantage. Companies are also able to learn from their employees’ use of social media sites due to their increasing popularity. Social media websites are a great way to increase brand recognition within the online community, as well as participate in Social Media Marketing. Another advantage is the possible information that could be relayed to workers that are accessing social media websites. Employees who use social media websites may find helpful tweets or updates that can benefit the company, such as a sale.

But of course, remember that social media websites can be addictive and time consuming. As stated by Dr. Coker, it is important that browsing is done in moderation to help refresh the mind for increased productivity and concentration. That is why it is imperative to provide instructions and guidelines on use of internet browsing at work.

Written by Chris C.

source:http://blog.cybertegic.com/2009/11/social-media-at-work-place-productive.html

Search Engine Optimization in India

The proliferation of SEO services India firms has proved one thing for sure is that India has now turned into a complete SEO service provider. The last few years has been a remarkable growth period for the indigenous Indian SEO firms that have stroke good amount of deals with major clients. An SEO company India now boasts of offering complete SEO solutions for SMEs. Large scale industries are also among its major clienteles.

An SEO firm India understands the role of search engine rakings and provide tailor-made SEO services. Such an Indian firm is powered by highly experienced and motivated SEO specialists, link builders and content writers. All of these professional work in sync and offer industry-specific SEO solutions at really affordable rates.

Search Engine marketing and social media optimization projects are also brilliantly handed by this pool of Indian SEO services providers. They have different packages for everything so that clients can easily make out if it’s worth investing with them. Many of them have also opened offshore facilities in places like the UK, the USA and Australia. So, approaching them for all types of SEO needs won’t be a bad idea as they are known for their commitments.

Getting the Keywords Right

By Graham Baylis Jr

It can be quite difficult to choose just the right keywords for your search engine optimisation and pay per click campaigns and you should give a lot of thought to it. It is something which is sadly neglected and not properly understood by many. So how do you make sure that you are targeting the correct keywords? Well, first of all you need to find out what keywords and key phrases people are typing in to search for. You need to think of all the terms people are likely to use when searching for your products or services. Don't use anything too obscure as it is only going to be used very, very occasionally if at all and it may be that your favoured terms are very popular and competitively priced for your PPC campaign, however a short time being displayed and getting some good quality clicks is far better than always being on a page with a key phrase that is rarely used. You will at least have a chance of converting some of those clicks to valuable orders.

Never Mislead Potential Customers

Never mislead potential customers, for instance, if you sell finest quality crystal glasses, do not have keywords pertaining to plastic glasses (even finest quality ones) because all you will do is make people leave as this is not what they are looking for. I know myself how annoying it is if I am looking for something and click on a site which suggests it sells what I am looking for and then I get there and discover that they do not sell what I want. This is going to cost you money when using these phrases for your PPC campaign, so you want every penny you spend to work for your company. You need to target your potential customers properly so that your advertising budget is not decimated by clicks that will never bring in business. So do think very carefully about your keywords and key phrases.

Choosing the right SEO company

There are many companies who offer to do this work for you, but there are only a limited number who can do it properly and do a full keyword research report for you, so do choose carefully. However, if you want to do it yourself, there are a number of websites that will get the figures for searches and competing sites when you search for your potential keywords and key phrases. Some will also make suggestions for you to investigate further. Be aware of the differences in some wording and spelling between different countries, so if you are targeting customers in the United Kingdom, try to avoid American spellings as this will help to minimize the number of clicks from people who you are not targeting. You will never get it right 100% of the time, however with careful research you can have very effective pay per click and SEO campaigns. Remember to keep researching your keywords and key phrases so that your campaigns continue evolving with the market.

Graham Baylis works for a business called Serendipity Online Marketing, whose sole aim is to help businesses use the power that the Internet offers. This article is one of his many offerings and tries to help people understand just how Google thinks. For more articles about Search Engine Optimisation see http://www.serendipity-online-marketing.co.uk

Article Source: http://EzineArticles.com/?expert=Graham_Baylis_Jr

How to High Quality Back Links

How to High Quality Back Links by Joshua Elliot

Google Page Rank Algorithm is a multipart process where in search engine ranks loads of website based on its relevancy. Most of web masters cannot fully understand on how it works. The reason is, basically, it works with a lot of sources within Google that is really suitable a robot having own style of thinking. For you to increase the number of visitors coming in your website, you must understand on how this page ranking works with websites.

Page ranking is basically ranks bunch of websites have similar subject and topic according to their relevancy and importance. With the Google Page Rank method it essentially put together a sequence of associated aspect into a rank which is the search engine result page. This rank next identifies which site is more significant and popular, and accordingly, which site will rank higher on Google Result page for that specific search term. Although Google Page Ranking is a bit complicated and multipart, your task as SEO and web owner will be much easier.

Page Rank mostly focusing on Backlinks as it allowing Google to determine how important and popular one's website is. This only explain certain logic that if people are searching and keep on linking back in your site, you must be worth of being important thus putting in higher page rank. For you to have higher page ranking, you must be able to meet the two factors about link building as it being essential in linking others website to your site. Those two Fundamental Factors are getting large backlinks and get higher page ranked websites link to you. Getting high page ranking to link to your site is an advantage for you to be high in page ranking.

Having larger number of quality website that is linking back to your site is considering you as important website as it Google recognizes those. It becomes still more helpful if the high PR site linking back to you is an authority site in your topic or if it is extremely relevant to your site. In this part, Google Page Rank Algorithm becomes difficult. But in spite of that, having high Pr link is still beneficial for your site. For you to have greater quality backlinks, you must have link submission even in lower ranked websites, it also help getting quality website that are linking back to your page. Perceptibly, Google also distinguish this and give a lower rate to these links. Although you need a lot additional low PR links to boost page rank, they are still essential and important.

The only disadvantage of having loads of links from low PR pages is that it can simply be selected up as spam links. Be wary specifically with new sites. They might contains maliciously software, thus, Google will disabled and highlighted you site as maliciously software. Some SEO experts might suggest you another tips for you to have high Pr links such as educational and government sites, but in focusing on these two factors will surely give you a long term high PR link for your website.

About the Author

Joshua Elliot uses link building to increase his website traffic. Keyword research is done correctly initially on the what keyword to use as anchor text to link back. Read Keyword Research Pro Review to find out how this tool has help Joshua make passive income monthly.

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Top SEO Blogs - Search Engine Optimisation Blogs

Top SEO Blogs - Search Engine Optimisation Blogs - Mentioned herewith List of Blog.

SEO Guru

At SEO Guru Blog - Latest SEO, SEM, Viral marketing, Link Building, Vido Marketing and Search Marketing Industry Articles, News and Resources.

Topseo.org - Top SEO Blog - Running by Group of SEO’s in India - Find Latest SEO / SEM News and Articles - Find SEO Projects and Jobs with the Free Membership Online.

Unofficial SEO Blog

Unofficial SEO Blog is committed to bring you news from the SEO world even as they happen. Along with first access to the news you will also find impact based analysis and valuable advice here.

Matt Cutts: Gadgets, Google, and SEO

Matt Cutts joined Google as a software engineer in January 2000. He is currently the head of the Google’s Webspam team.

TopRank SEO Blog

TopRank SEO Blog is one of the oldest blogs on search engine optimisation and was created to provide up to date news, resources and information on the practice of optimising web sites for search engines.

Irishwonder’s Black Hat SEO Blog

A blog about blackhat, general SEO issues and other things related to the life on the web

Graywolf’s SEO Blog

A blog about affiliate marketing, SEO strategies, SEO Consultation and general SEO related themes.

Daily SEO Blog

SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimisation services.

Aaron Wall’s SEO Blog

SEO Book.com is a leading SEO blog by Aaron Wall covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind.

Search Marketing Standard Blog

Search Marketing Standard is the leading publication covering the search marketing industry. It offers practical and informative articles, interviews with entrepreneurs, tips and advice from leadings experts in the industry, latest news and much more.

Smart Keywords Blog

Smart Keywords Blog ia a Journal of the Search Industry from Frank Watson

SEO Egghead Blog

Jaimie Sirovich is a search engine marketing (SEM) consultant. He works to build powerful online presences for his clients. Jaimie enjoys working to improve site-architecture with regard to search engine optimisation without sacrificing usability.

Official Google Webmaster Central Blog

Official news on crawling and indexing sites for the Google index

Bruce Clay Blog

Bruce Clay, Inc. is a leading provider of search engine marketing services with emphasis on search engine optimisation.

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SEO Freelancer | PPC Management Freelancer

Vennards are a premium chauffeur company, operating in over 500 cities worldwide. Our clients are primarily Fortune 500 and Times 100 companies.

We are looking for a SEO Specialist who has good knowledge of Google that can 'evevate' our position in the 'natural' listings. Vennards are looking to hit the 1st page of 'natural' listings and expect a SEO specialist to do this by a mixture of 'back-linking,' key-word optimisation and article submission.

You will report directly to the Business Development Manager

Skills Required :	Search Engine Optimization, PPC Management
Work Location :	Either remotely or inhouse
Budget :	N/A
Viewed :	40
Applications :	2
Employers Reference :	VEN2804GJ
User Rating :	Rated 0 times, Average rating: 0.
Team Members :	0
Posted :	28-04-2009 15:04:30

Budget: £1000 to £1500

Apply For Project & Be UK SEO Freelance

Facebook Can Drive More Traffic Than Google

Ways Businesses Can Get the Most Out of Facebook

I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites.

Facebook gets over a third of the number of unique visitors that Google does according to comScore. And it continues to grow. Compete shows the lines between Google and Facebook getting closer together:

"It seems inevitable that, given Facebook's sheer scale (180 million registered users and counting), it would at some point start referring a lot of users to some sites, but the development is surprising," says AdAge's Michael Learmonth. "Web users go to Google to figure out where to go next; they go to Facebook to, well, hang out."

If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more now that they are doing more targeting), but Facebook also targets, and it's not going to be overlooked. It could put a dent into AdWords revenue.

Read More

SEO Services Required

Project Creator: slooshy

Description: I have two websites, one is four years old and one is brand new. I am looking for a company that can put me at the top of the search engines for my specific search terms.

My store that is four years old has lost position and is currently at position five on the first page. My new site is not live yet so it has no position.

I am not interested in black hat techniques so please do not bother bidding if this applies to you.

I will require references from the successful bidders.

Budget: $750-1500

Bid For SEO Project

Comment on Blogs - Power of Commenting On Other Blogs

The Power of Commenting On Other Blogs [VIDEO]

We all know the use of comment on blogs, sites, press release and on some news, stories or articles submitted on social networking sites. Some of us are having account in myspace and we also post comments on some of myspace blogs and sites. Normally we think that by passing URL in comment on blogs, especially in myspace blogs, we can get more traffic on Blog or site and we can increase our website traffic. But if comment is not posted on right website, means our comment is not on relevant website, and if we got traffic from that non relevant comment, means we have increased our bounce rate of visitors from website. If any user come on site from comment URL. But he seems site unusual for him, he’ll quick leave website and we’ll just get “Bounce Rate”.

Here one video taken from YouTube which has nice information about commenting, how to comment and we can get more information about commenting, important of myspace comment. How to hide comment and which types of comment boxes can increase comment on our post. Just see video and get all information.

If you like this post, Please Don’t Forget to Comment on This Blog.

Search Engine Optimisation; The Path To Top Rankings

Search engine optimization is one of the more technical aspects of online marketing requiring a large amount of specialist knowledge in terms of coding and optimization strategy. There is also an element of copy writing involved in the optimization process as search engines seem to be text heavy in their operation.

In terms of a definition, search engine optimization is the process of changing aspects of web pages in order for them to rank highly in search results for particular keywords and phrases.

The majority of SEO specialists recognise the truth that following all of the advised strategies and tactics does not necessarily guarantee top rankings; however neglecting the basic rules will almost always result in poor rankings. This is why any honest optimization specialist will be realistic in their goals; number one rankings are a rarity and take a great deal of time and effort to achieve. While practitioners who promise number one rankings should be avoided, those that are honest enough to admit that top rankings are not guaranteed are probably far more experienced in the SEO industry.

Search engine optimization helps to drive web traffic to a site although it is not strictly a form of advertising. Paid listings are direct advertising and will achieve traffic far quicker than organic optimization, however in the long run this can become expensive. Ideally you want your site to be listed in high positions for search terms relevant to your business or service without the need for paid advertising.

Search engine optimization is a lengthy process that requires an extended effort over time, while some may argue it can be completed quickly this is rarely the case. The type of website being optimized will alter how effective the SEO is; for example a site that sells specific products will achieve top rankings faster and easier than a site selling a generic product.

To put this into a tangible example, a search term such as 'sparkling pink tiaras' is going to be far easier to optimise successfully than a term such as 'home insurance'. Part of the reason is competition although ensuring aspects of the website are up to scratch is also essential.
Search engines work by trawling the web to see what textual information is out there on any given topic. The industry term is crawl and hence the robots that perform the task are called spiders. The spiders jump from web page to web page using links, building up profiles of websites in terms of their relevance to a particular subject and their number of links.

The spiders index the information they find into a database. As there are so many websites, over twenty billion if recent estimates are to be believed spiders cannot visit every site on a daily basis. Subsequently your SEO efforts may not be noticed for months, or at least until a spider visits the page.

Hopefully this article has cleared up what search engine optimization is all about and why it is such an important part of online business. With the right strategy it is possible increase traffic and hence increase the amount of sales and subsequently profit for the company. SEO is a process that requires skill and knowledge to achieve decent results, ultimately with the right SEO specialist the correct strategies can be implemented and impressive rankings can be gained.

About the Author

Internet marketing expert Thomas Pretty studies the search engine optimisation process and how companies can benefit from the assistance of an experienced SEO professional.

Search Engine Optimization - A Smart Way to Grow Your Business

For Online Business, SEO and Internet Marketing is Best & Smart Way

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In present times if you want to expand your business then it requires a lot of capital and hard work. Not only that but then even after vesting in so much effort and all your life savings into your business, chances that you might succeed may be miniscule. So then you get discouraged and end up being broke. Well this doesn't have to be the case for you if you choose search engine optimization.

It is an easy way to prosper in your field of business what ever it may be from real estate to accounting to even travel and tourism. The amount to invest is also very less almost one third of what you would normally put up to advertise your business. You must be wondering how can there be such an easy way to prosper in business. And some might wonder if this is some scheme to fool people. It is possible and genuine way to go ahead in business.

Search engine optimization is a way in which your traffic; that is the number of users clicking on your site increases. Now, some might already have a site but not many users who visit it. Search engine optimization would give you tips and the general codes to follow so that your site would come in the search engine when any user would search for the respective keyword. For example in Google when a user types Australia the site that come might be one of yours if you are in the business of travel and tourism. Now that is a sure way to increase revenue you might think. Just imagine, you get global recognition, your brand gets promoted, the advertisement you make would be an instant hit.

Search engine optimization professionals would give you tips on how to make your site sell. They would tell you if you are doing something wrong and would also advice you to make it right. You can start with no capital here just some easy free of cost tips and look for yourself the results and then later maybe further invest more into it. There are plenty of tips on how to make your website so good that the traffic would increase overnight.

One important tip is to increase the number of links on your main webpage. The link should also have the right amount of information to promote your brand name. Too much information would confuse the user and they would get bored of reading so much and leave the site. Too little information would make the user wonder what sort of product you have or what kind of business you do.

Optimization Tutorial, Helpful SEO Guidelines

Page Title
- The title should be between 3 and 7 words.
- The target keyword should be at the start of the title.
- Avoid special characters.
- While building Landing Pages use long tail titles which will be able to target 2 or more terms. (There is no benefit to use common keywords in title. Like for, in, the, is, etc)


Content:
- The keywordSrcastic should be the first thing on the page in an H1 tag.
- Try to avoid content duplication as much as possible.
- The keyword should be used at least once in each paragraph.
- The content length (as whole) should be between 600-1000 words.
- Supporting Keywords (e.g. alternative descriptive words, subheading, promotional text or related products) should be in h2 tags.
- ‘H’ tags should be used in hieratical format. (e.g. H1, H2 then H3)
- The page must not contain any dead link
- Keyword should appear at least twice in hyperlink text. (Better to put one link near the start of page)
- ‘Alt’ values of Images must be set to the keywordSrcastic.
- The page should be in complete linking hierarchy (Must be able to get to the page from our main site and vice-versa).
- Every image (apart from design images) should have Alt tag.
- If possible put keyword block in page. Having all target keywords in H tags.

Meta:
- Meta keywords should not be more than 30 words.
- Avoid duplication in Meta keywords.
- Try unique Meta description for each page (if possible).
- Meta description should be short and comprehensive.
- If page is static don’t include Meta Revisit URL
- Use unique Meta keywords in every page.

Social Book marking:
- It is very beneficial to bookmark landing pages (If pages are in less quantity) in Digg or Stumbleupon. It takes 3-4 extra minutes but has great benefits.

Page Name:
- Page name should be short and describe the content of page. (e.g. Keyword should be in page name)

Google, Yahoo search results into tag clouds

Firefox has got itself a new extension, Search Cloudlet, gives users a cloud of tags to help modify and focus searches on Google and Yahoo. Once installed it will show up on top of search results
and provides a simple way to tweak the original query by offering up keywords
pulled from the results.

Words that appear more often in the results appear as bigger, bolder tags that you can click on to re-start the query with that word tacked on. The creators recommend dialing up the number of default search results to 100, which may make your searches slightly slower but result in a much more accurate tag cloud. This can be done from the user preferences in both Google and Yahoo.

In addition to standard Google and Yahoo searches the extension works on Google News both for keywords and locations. It also works for Google Blog search in a really neat way by adding tags for each author that you can click on to filter which posts come up.

Search Cloudlet is an experimental add-on and does not yet work on the latest beta of Firefox 3.1.

[via Downloadsquad]

Yahoo Begins Offline Advertising Campaign

Yahoo Begins Offline Advertising Campaign for Search

Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search.

Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds.

The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching the web as a jungle and that users need Yahoo's security measures to protect them from the dangerous and even wacky stuff on the web.

What do you think of the new advertising push by Yahoo? Leave your first impressions in the comments.

Originally Posted Source

Article Submission As Organic SEO Technique

There is no doubt that search engine optimization (SEO) plays a very important role in the internet marketing field. If you are someone who is looking to take part in internet marketing, chances are that you may want to consider article submission as an organic SEO technique. Here, through this informative article, we will take a much closer look at how article submission works, as well as some of the ways that you can have the most success with this SEO technique.

Article submission is also referred to as article marketing. The way that this SEO technique works is when you decide to pay a company to have articles written for you, or if you decide that you have enough knowledge on the subject to write them yourself. Once you have the articles written that you are interested using for your company or whatever area you are interested in trying to promote, you will then submit your articles to directories. The entire concept of article submission is very easy to understand.

Keep in mind that there are a number of different things that you can do to improve the overall success that you have with article submission as the SEO technique that you are interested in using. The most important thing that you will want to take into consideration is that you will want to make sure that your articles have the right amount of keyword density. It is typically recommended for you to have articles which offer two to three percent keyword density. This will help improve the overall search engine, or directory, ranking that your submitted articles will have.

Another one of the most important things that you will want to take into consideration is the fact that your articles should be much more than just keyword dense. While this is very important to the amount of success that you have with article submission, it is also important to keep in mind that the content of your articles is very important as well. Not only should they be well written with perfect grammar, but your submitted articles should also be relevant to the subject which they are about. Although you may have thought about offering the information that you want included in your articles in a playful manner, chances are that you will find that you will have the most success when you decide to present your information more professionally. This will help you gain the credibility that you need to gain the most success for your company or product.

One of the main benefits that article submission has to offer you is the fact that it is known to be very successful. If you are interested in getting the internet marketing results through one of the best SEO techniques which is out there, then article submission can really do a lot for you. Another one of the main benefits of this marketing solution is the fact that it is known to be very cost effective, which is great for anyone who has a low marketing budget to begin with. Whether you have a large or small business, you very well may find article submission to be one of the best internet marketing solutions for you.

Article Source: http://www.christiannotepad.com

Cristina Mailat is the founder of Submit Suite website focusing on the online marketing, free SEO resources and tools. She is the creator of Article Submitter and Website Submitter software.

Organic Article Submission Technique Re-posted By Optimization Services Provider Ahmedabad